Project Summary
Cannabis Vape Reviews (CVR) emerged as one of the fastest growing product review and discovery platforms for cannabis vaporizers and accessories.
I developed the CVR website with WordPress and grew its traffic to reach millions of visitors globally. Through strategic brand partnerships, I cultivated substantial affiliate referral sales, exceeding 6-figures.
My role spanned marketing, operations, and product development.
This included SEO, managing email marketing, social media, content creation, implementing website features, affiliate marketing and establishing new revenue channels.
Leveraging data analytics to inform strategic decisions, I was able to implement and grow diverse revenue channels to monetize content and partnerships effectively, including:
- Developing strategic affiliate partnerships with industry-leading brands to maximize revenue potential.
- Negotiating exclusive, 100% CPA rate increases that immediately doubled revenue from affiliate commissions.
- Curating sponsored guest blog posts, paid advertising campaigns, and product placements which directly increased revenue growth by over 200% in addition to affiliate commissions.
SEO Optimization
Used SEO best practices to exceed 25%+ quarterly growth in organic traffic and earned top position keyword rankings driving millions of impressions in SERPs.
Key activities:
- Earned backlinks and garnered media mentions from prominent print and online publications to boost website authority.
- Executed on-page and technical SEO strategies to enhance website visibility and ranking.
- Developed internal linking strategy and implemented tools to optimize site structure and navigation for improved search engine performance.
Affiliate Marketing
Implemented affiliate marketing strategy including partnership development, negotiating CPA rates, coordinating product samples, promotional content, link management, and optimizing affiliate offers.
Key activities:
- Developed and managed affiliate partnerships with top industry brands.
- Managed affiliate network accounts across popular platforms including CJ Affiliates, Impact, and ShareAsale, UpPromote, and others.
- Affiliate link management, tracking, and reporting.
Affiliate Offers Optimization
Implemented strategic affiliate offer placements that integrate seamlessly into the user experience.
After implementing a “Shops List” feature automatically placed near the bottom of every product review based on product category, CVR experienced a positive lift in affiliate revenue.
Social Media Management
Crafted compelling social media content to enhance brand visibility, leveraging captivating product photography.
Coordinated interactive campaigns, including sponsored giveaways and contests, in collaboration with strategic brand partnerships to drive engagement and expand brand recognition.
Social media campaigns led to a significant increase in followers including 84%+ increase in engagement and 45%+ increase in average likes.
Product Photography
Media Mentions
Collaborated with industry print publications to secure featured articles and mentions, enhancing brand visibility and credibility.
- Facilitated CVR’s inclusion in nationally distributed publications like Terpenes and Testing Magazine, The 420 Book, and CannAmerica.
- Leveraged these features to broaden brand exposure and solidify CVR’s reputation within the industry.
Email Marketing
Crafted and implemented email campaigns aimed at boosting traffic and revenue through affiliate partnerships.
- Implemented lead capture tools and conducted A/B testing on messaging and placement to rapidly grow the email list to over 2000 subscribers.
- Developed product launch and holiday sales email blasts along with establishing an automated email campaign series to enhance engagement and drive conversions effectively.
